AEC Marketeer
Exploring A/E/C Marketing and Beyond
Episodes
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Episode 107: Neurodiversity in the Workplace with Richard Tregaskes
May 1st, 2024 | 23 mins 51 secs
aecmarketing, marketing, neurodiversity
In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse employees to boost productivity and innovation.
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Episode 106: How to Build and Audit a Pursuit Process with Krystn Macomber
April 3rd, 2024 | 23 mins 37 secs
aecmarketeer, aecmarketing, pursuitprocess
This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that distinguishes a pursuit process. She details the fundamental steps crucial for any company's prosperity, underscoring the importance of adaptability, defined roles, and striking a balance between inflexibility and flexibility.
Join us as we dig into the importance of authentic client connections, the common pitfalls to steer clear of, and the intertwined responsibilities of leadership, business development, and marketing teams in creating and maintaining a successful pursuit process.
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Episode 105: Animate Your Science with Dr. Tullio Rossi
March 20th, 2024 | 25 mins 14 secs
animation, science, videography
In this episode Dr. Tullio Rossi explains how he uses animated videos to convey complex information in a simple and approachable way. While Tullio primarily works with scientists, the principles of communicating complex projects are what the A/E/C and scientific communities share.
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Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune
March 6th, 2024 | 42 mins 42 secs
ai, architecture, construction, data, engineering, marketing
In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation.
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Episode 103: Book Report: Never Split the Difference by Chris Voss, Part 2
February 21st, 2024 | 15 mins 48 secs
marketing, negotiation, psychology
This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".
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Episode 102: Book Report: Never Split the Difference by Chris Voss, Part 1
February 7th, 2024 | 23 mins 36 secs
marketing, negotiation, psychology
I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing!
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Episode 101: The Role a Copywriter Plays in Website Design with Ben Culbreth
January 17th, 2024 | 26 mins 43 secs
copywriter, copywriting, website copy, website design
Have you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience.
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Episode 100: AEC Marketing 101 with Julie Shaffer
January 3rd, 2024 | 25 mins 39 secs
aec marketing, back to the basics, marketing 101
In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even!
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Episode 99: A New Year's Thank You Note
December 31st, 2023 | 3 mins 6 secs
2024, new years, resolutions
A little note from me to you this New Year's.
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Episode 98: Embracing Growth Mindset in AEC Marketing with Janki DePalma
November 1st, 2023 | 45 mins 32 secs
boudaries, growth mindset, unicorns
In this episode, Janki and I discuss the 'pack mule' versus 'unicorn' mentalities and a few tools to help you identify your strengths. We also cover the importance of establishing boundaries to get where you want to be.
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Episode 97: Exploring the Doer-Seller Model with Donna Corlew
October 18th, 2023 | 44 mins 58 secs
businessdevelopment, doerseller, sellerdoer, strategy
In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, exploring how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely on Doer-Sellers or adopt a hybrid model based on size and strategy.
Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive into the dynamic world of Doer-Sellers! -
Episode 96: Elevating the AEC Industry with BJ Kraemer
October 4th, 2023 | 34 mins 37 secs
In this episode, I am joined by BJ Kraemer to discuss the importance of elevating the AEC Industry and strategies we can use to make an impact. We aim to highlight ways that will allow us to boost both the reputation and visibility of the AEC Industry.
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Episode 95: Generational Communications in Internal Marketing
August 2nd, 2023 | 17 mins 57 secs
aecmarketing, generationalcommunication, internalcommunications, marketing
Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach.
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Episode 94: How to Write a Proposal Cover Letter with Keelin Cox
July 19th, 2023 | 11 mins 57 secs
aec marketeer, aec marketing, cover letters, proposal
Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain.
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Episode 93: Strategic Planning with Deirdre Booth
July 5th, 2023 | 28 mins 27 secs
aec marketeer, aec marketing, strategic planning, strategy first
What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.
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Episode 92: Marketing Analytics with Christina Inge
June 21st, 2023 | 28 mins 52 secs
ai, google analytics, marketing analytics, metrics
Have you ever wondered what marketing analytics are and which ones you should be paying attention to? Well wonder no more! On this episode Christina Inge walks us through the latest marketing trends and breaks down a few pillars of marketing analytics we should all know about.